What is Generative Engine OptimizationGEO?
Generative Engine Optimization (GEO) is the practice of getting a brand cited inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. Instead of only ranking a page, GEO optimises the facts, structure, entities and citations that generative engines pull from when they write an answer.
Traditional search returns a list of links. Generative engines return a single synthesised answer and cite a handful of sources. GEO is how you become one of those sources. It combines a clean technical foundation, consistent brand facts (the entity layer), answer-first content that is easy to extract, and citations on the third-party sources AI engines trust in your category.
GEO overlaps with SEO but is not the same. SEO optimises to rank a page; GEO optimises to be named inside an answer. The two share a foundation, so Yovance runs them together rather than as separate services.
Frequently asked
No. SEO aims to rank a page in a list of links. GEO aims to make your brand the source an AI engine names inside a single answer. They share a technical foundation but GEO also depends on entity consistency, structured data and third-party citations.
With share of voice in AI answers, citation counts across ChatGPT, Perplexity, Gemini and Google AI Overviews, and AI referral traffic. Yovance tracks these as a monthly AI Visibility Score.